As the 20th anniversary of the first Kindle device approached, an effort to celebrate this milestone was executed across all aspects of the Kindle reading experience. A piece of this initiative was a project to create a series of videos for social media to celebrate the love of reading.
With the Kindle tree brand mark as a visual anchor, we worked together with our Kindle Design studio designers and an external agency to develop a concept that focused on rich illustrations and moments from notable books. Conceptually this captured the tradition of print books and melded them into the digital world of reading on Kindle.
Role
Creative Direction, Illustration
Team
Kindle Design Studio
Motion