The Challenge
Creating an entirely new product category that would enable meaningful connections between children and distant family members required pioneering never-before-seen technology. The challenge was defining user experiences for world-first projection-based touch interaction using a silicone mat that enabled touch-based experiences, while ensuring the creative content would engage children across diverse activities—from reading and drawing to gaming and movement. This required strategic thinking to balance technological innovation with intuitive user behavior, establishing design frameworks for an interaction paradigm that had never existed in consumer devices.
The Solution
Through early product development and discovery collaboration with engineering teams, I provided art direction and UX design for Amazon's revolutionary interactive Glow projector. Working closely with cross-functional teams, I developed conceptual frameworks for a device that uses projection onto a silicone mat to create touch-based interactive experiences, enabling real-time interaction between children and their connected caregivers regardless of distance. The approach required innovative design thinking to translate traditional touch interactions into projection-based experiences while maintaining seamless responsiveness and intuitive user behavior.
The Experience
As Associate Creative Director for Creative Arts and Reading Experiences, I led cross-functional teams in developing prototypes for early user research concepts, including visual design exploration and motion interactions for children's content. Working closely with engineering teams, this collaborative development process revealed the technical possibilities and constraints of projection-touch technology—critical insights that shaped the creative direction from concept through execution.
I then managed a team of visual designers to develop digital coloring pages specifically optimized for device-based drawing activities, ensuring content would translate effectively to the projection touch interface while concepting comprehensive creative direction for classic games, arts activities, and interactive animated storybooks. I collaborated with third-party game developers to define art direction standards for Glow-exclusive experiences, creating custom illustrations and developing systematic design approaches that would work seamlessly across reading, creative arts, music, and movement-based activities.
Impact
Five-star reviews from Amazon customers for world-first projection touch technology
The Amazon Glow launched as a breakthrough product category, earning five-star reviews from Amazon customers who praised the innovative family connection experience and the seamless projection-touch interaction. The creative direction and content frameworks I developed enabled a robust ecosystem of educational and entertainment experiences that launched on schedule across all device capabilities—reading, gaming, drawing, and movement activities. The new interaction paradigm received overwhelmingly positive customer feedback, with families praising the "magical" experience of connecting across distances through meaningful, hands-on activities.
Playing Memory Match Game
Drawing Together
Scanning Objects for Art Activity
Disney Interactive Book
Reading with Granddaughter
