Hi! I’m Cyndi — a designer obsessed with turning complexity into clarity through thoughtful, human-centered design.
Over the years, I’ve designed everything from the Kindle logo to immersive experiences like Amazon Glow, collaborating with brands like Procter & Gamble, Honda, Hyundai, LEGO, and Frito-Lay. Today, I bring that same curiosity to my role as a Senior UX Visual Designer at Amazon Ads Brand Innovation Lab, crafting ad experiences that balance business goals with user delight.
I approach design like a puzzle — finding patterns, testing ideas, and refining until every piece fits. Whether I’m mapping digital banking flows or building LEGO creations, I’m driven by the challenge of making the complex feel simple and the simple feel significant.
Outside of work, I license surface designs for fabric, tackle daily newspaper puzzles, and experiment with watercolor and crafts — creative outlets that keep my problem-solving sharp and my perspective fresh.
Always curious, always creating — and always eager to take on the next design challenge
For my full work history, go here.
