The reading streaks program for Kindle was an initiative designed to help readers develop more regular reading habits through a series of challenges involving rewards for reaching milestones. Working with the UX design team and creative leadership, I lead the creative direction for the in-app and email based motivational messaging.
Role
Creative Direction, Visual Design, Illustration
Team
Kindle Design Studio at Amazon
Motivational Encouragement
As part of the Kindle Reading Streaks program, in-app messages motivational reading message would progress would be delivered to customers on a regular basis to help kick-start their reading progress. Each message was paired with an illustration to add a celebratory note for customers to encourage them to keep going.
In-app Experience
Promotional Email Header Illustration
Reading Streak Accomplishment Badges