The reading streaks program for Kindle was an initiative designed to help readers develop more regular reading habits through a series of challenges involving rewards for reaching milestones. Working with the UX design team and creative leadership, I lead the creative direction for the in-app and email based motivational messaging.
Role
Creative Direction, Visual Design, Illustration
Team
Kindle Design Studio at Amazon
Motivational Encouragement
As part of the Kindle Reading Streaks program, in-app messages motivational reading message would progress would be delivered to customers on a regular basis to help kick-start their reading progress. Each message was paired with an illustration to add a celebratory note for customers to encourage them to keep going.
![](https://cdn.myportfolio.com/065c0d9c-bc96-416f-bab5-a706a6e4d354/e12c0b96-366d-4a42-8224-84298feb36d7_rw_1920.png?h=ec558a502c54ebf3039088753bb22708)
In-app Experience
![](https://cdn.myportfolio.com/065c0d9c-bc96-416f-bab5-a706a6e4d354/402cc9c4-d80a-4c96-acf8-ca4424cd46bb_rw_3840.jpg?h=bc37f22f907f43212427faed9d7f1720)
Promotional Email Header Illustration
![](https://cdn.myportfolio.com/065c0d9c-bc96-416f-bab5-a706a6e4d354/b2121515-ded6-4bdb-8d64-2aeadc73d5bc_rw_1920.jpg?h=35345183905635e26089e9ab219fc731)
Reading Streak Accomplishment Badges