Launching a new Kindle app and device experience brought about many new features to readers. The team was tasked with developing a series of informational videos to raise awareness for these new features and along with the concept that t their books were available at any time wherever they may want to read.
The resulting videos were used on book product detail pages across Amazon.com and on social media platforms, featuring an illustrated style and use of the updated Kindle brand to further build visual continuity between the newly relaunched design Kindle reading experience.
Art Direction, Illustration
Kindle Design Studio at Amazon