Since the launch of the first Kindle in 2017, the iconic image of a boy reading under a tree has become an iconic symbol of the brand and reading devices globally. I was the art director responsible for reimagining the brand artwork with responsibilities including collecting user research, agency collaboration on concepts, artwork development, brand guideline and obtaining senior leadership approval for working collaboratively across teams to relaunch the brand globally to coincide with the reading app relaunch and the Kindle 10th anniversary.
Creative Direction, Illustration, Project Management
Kindle Design Studio / Amazon
"The new Kindle app icon is awesome, super simple and elegant"
 -  Ellison (@iceburg2k)  Twitter
"But a part of the launch of the new app is,
of course, a new app logo. And I can only say, “I love it”."
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